This research was conducted by ORC International with Dr Sally Gainsbury and Prof Nerilee Hing and explored the impact of marketing of sports and race betting on gambling behaviour and intention among Australians, particularly on specific population subgroups: regular bettors, non-regular bettors, problem gamblers and adolescents.

To address these research questions, several iterative research elements were conducted: literature review, environmental scan, qualitative study (10 focus groups) and an online survey of 3,200 respondents. 

The study found that greater engagement with sports and race betting was associated with higher exposure to wagering advertising, as well as greater likelihood of betting for adults.